Consumer Goods Spotlight

The Consumer Goods Industry in the United States


The United States is a world leader in consumer goods market research, product innovation, manufacturing, and branding and marketing. The United States also has a highly skilled workforce in the consumer products arena. In 2019, the U.S. consumer goods market (defined as consumer packaged goods) was the largest in the world, estimated at $635 billion, based on a comprehensive study conducted by Statista.

The U.S. companies that make up the consumer goods industry are as varied as the subsectors within the industry. Opportunities exist for both large and small companies across the spectrum of subsectors that make up the consumer products landscape. Because the U.S. market is broad and open, the typical U.S. consumer is receptive to both domestic and imported brands.

Industry subsectors include: appliances; toys; furniture and home furnishings; recreational boats; recreational vehicles (RVs); motorcycles; games; gifts; greeting cards; school and office products; jewelry; sporting goods; musical instruments; and processed foods and beverages, including water, juices, beer, wine, spirits, and all non-alcoholic beverages.

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Consumer Goods Spotlight

Prepared in collaboration with the International Trade Administration's Industry & Analysis Unit (I&A)

Emblem of the International Trade Administration

Industry & Analysis (I&A) staff of industry, trade and economic analysts devise and implement international trade and investment strategies to strengthen the global competitiveness of U.S. industries. By combining in-depth analysis with the International Trade Administration’s industry relationships, I&A devises initiatives to unlock export and investment opportunities for U.S. businesses, represent the interests of U.S. industry in trade negotiations, and publishes research on global opportunities for U.S. companies.