Consumer Goods Spotlight
The Consumer Goods Industry in the United States
The United States is a world leader in consumer goods market research, product innovation, manufacturing, and branding and marketing. The United States also has a highly skilled workforce in the consumer products arena. In 2019, the U.S. consumer goods market (defined as consumer packaged goods) was the largest in the world, estimated at $635 billion, based on a comprehensive study conducted by Statista.
The U.S. companies that make up the consumer goods industry are as varied as the subsectors within the industry. Opportunities exist for both large and small companies across the spectrum of subsectors that make up the consumer products landscape. Because the U.S. market is broad and open, the typical U.S. consumer is receptive to both domestic and imported brands.
Industry subsectors include: appliances; toys; furniture and home furnishings; recreational boats; recreational vehicles (RVs); motorcycles; games; gifts; greeting cards; school and office products; jewelry; sporting goods; musical instruments; and processed foods and beverages, including water, juices, beer, wine, spirits, and all non-alcoholic beverages.
Consumer Goods Industry Associations
American Amusement Machine Association
American Home Furnishings Alliance
American Lighting Association
American Specialty Toy Retailers Association
Appalachian Hardwood Manufacturers, Inc.
Association of Home Appliance Manufacturers
The Business and Institutional Furniture Manufacturer’s Association International
California Furniture Manufacturers Association
Cookware Manufacturers Association
Craft and Hobby Association
Distilled Spirits Council of the United States
GAMA: The Game Manufacturers Association
Greeting Card Association
Grocery Manufacturers Association
International Housewares Association
International Housewares Representatives Association
International Sleep Products Association
Jewelers of America
Manufacturing Jewelers & Suppliers of America
Motorcycle Industry Council
NAMM: International Music Products Association
National Association of Independent Lighting Distributors, Inc.
National Association for Printing Leadership
National Candle Association
National Golf Foundation
National Shooting Sports Foundation
Outdoor Power Equipment Institute
Printing Industries of America
Recreational Vehicle Industry Association
School & Office Products Network
Sports and Fitness Industry Association
Toy Industry Association